Nike Inclusivity

Design an inclusive Nike pop-up store which will be situated in London.
Your customer (topic) are:
1) Hearing impairment;
2) Visual impairement;
3) Reduce mobility.
With this project, you will look at the reasons people can be excluded from retail spaces and find ways to make the experience more inclusive.
You are asked to deliver:
1) Stage 1- Groundwork (brand storytelling insights, retail
landscape insights, consumer landscape insights);
2) Stage 2- Concept (concept vision statement, define design principles, define 3 to 6 experiences, experience mood boards, consumer journey framework);
3) Stage 3- Concept Development (define design principles, 1 to 5 visualisations).


The concept is “ Function over Form”.
It is an honest, transparent and simple inclusive design where the number one priority is to make you feel safe and understood.