Made In

Broaden Made In’s, an Austin cookware brand, demographic into a younger/ future generation by choosing a collaboration. Collabs
can benefit for multiple reasons, one being it allows brands to tap into each other’s customer bases and gain exposure to new markets or demographics.
By partnering with a complementary brand, they
can extend their reach and attract the attention of a different set of consumers.


The concept is that “ The process of collaboration is all about connecting communities through co-creation”.
Made In built its identity around tradition/ classic style
and Studio Moross which talks to the new generation through the association of musicians and social media.
The aim is to put 2 generations together!
You are asked to deliver:
1) Stage 1- Groundwork (brand storytelling insights, retail
landscape insights, consumer landscape insights);
2) Stage 2- Concept (concept vision statement, define design principles define 3 to 6 experiences, experience mood boards, consumer journey framework);
3) Stage 3- Concept Development (define design principles, 1 to 5 visualisations).